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ReMaP™ Regional Market Potential, is a program designed to provide Clients with a much more granular or local estimate of the market size for Process Instrumentation and Automation (PI&A) products. Sales, Marketing, and Service Executives now have the ability to identify sales opportunities at, and within individual sales and service territories.

The following presentation provides an example of a ReMaP™ assessment “Drilldown” from the national market potential for pressure transmitters, down to the  the market potential in two 3-digit zip code areas: Houston and the Ship Channel.